The Primal Approach

The Primal, A&G approach is anchored in the mission of extracting aspirations from executive leadership and mining ingredients from all stakeholders.

We apply the philosophies, research methods, and workshops developed over 30+ years to prioritize and fundamentally align those aspirations and ingredients.

The resulting active business positioning enables business leaders to make hard choices in the face of competing options.

Primal, A&G fosters an actionable shared vision with all stakeholders.