The Primal Approach

The Primal, A&G  approach is rooted in the mission of extracting business and brand clarity from executive leadership.  We apply the philosophies, research methods, and workshop modules developed over 30+ years that are specific to B2B aspirations and challenges.

The Primal Approach reveals the fundamental, inspirational, and durable part you play in the lives of those who matter to your organization's success.

Simply put the Primal Approach;

Mandates fundamental business and brand alignment.

Inspires active “business positioning” versus classic market positioning.

Enables razor-sharp focus that prioritizes and informs investments.

Fosters efficiency, consistency and disciplined go-to-market planning.

Fuels sustainable and repeatable growth strategies.