The Primal Approach
The Primal, A&G approach is anchored in the mission of extracting aspirations from executive leadership and mining ingredients from all stakeholders.
We apply the philosophies, research methods, and workshops developed over 30+ years to prioritize and fundamentally align those aspirations and ingredients.
The resulting active business positioning enables business leaders to make hard choices in the face of competing options.
Primal, A&G fosters an actionable shared vision with all stakeholders.