The Primal Role Platform

The Primal, A&G  approach is rooted in the mission of extracting business and brand clarity from executive leadership.  We apply the role-based philosophy, methods and modules developed over 30+ years that are specific to B2B aspirations and challenges.

The Primal Role Platform is the fundamental, inspirational, and durable part you play in the lives of those who matter to your organization's success.

Simply put the Primal Role Platform:

Mandates fundamental business and brand alignment.

Inspires active “business positioning” versus classic market positioning.

Enables razor sharp focus that prioritizes and informs investments.

Fosters efficiency, consistency and disciplined go-to-market planning.

Fuels sustainable and repeatable growth strategies.