Aspiring Circumnavigator & Dog Whisperer & Family Guy & Marketing Psychiatrist
As Executive Director @ Primal | A&G alignment.
As the founder of Primal | A&G parent company Allen & Gerritsen, I’ve spent 35 years helping clients triumph in the face of rampant change, overwhelming complexity and relentless pressure to grow. My unwavering beliefs are that all investments in brand are strategic business investments and should be treated as such; that great brands are borne from the perfect balance of science and art (aka research and judgment); and that technology is not a substitute for experience.
I’m an avid sailor and skier. Love all creatures great and small. Play saxophone and keyboards. And can be found stopping pucks (or trying to) as an ice hockey goalie in the Greater Portland Old-Timer Hockey League.
Competitive Athlete & Battle Tested Strategist & Orthopedic Injury Expert & Master Simplifier
As Managing Director @ Primal | A&G I run business operations and serve as a business & brand strategist.
I’ve been a GM. I’ve been an entrepreneur. I’ve worked with start-ups, multi-billion-dollar enterprises and plenty of companies in between. My experience is deep in areas such as Investment Management & Services, Life Sciences, Healthcare and Manufacturing, just to name a few.
What fuels my competitive drive?
I played soccer and lacrosse in college and beyond. I’m a diehard skier. I’ve run the Boston Marathon. Twice. I’m an Ironman. Once was enough.
So what’s the common thread? I love a challenge and thrive on taking the complex and making it clear, concise and compelling.
Driver & Builder With Vision & Intuition Because There’s Always A Way.
As a Director @ Primal | A&G, I thrive on making connections and building lifelong relationships. I’ve been an agency president, a business owner, an entrepreneur and a people and client advocate for start-ups, family owned businesses, medium sized and global companies.
What makes me thrive? It’s my direct marketing background and results orientation, and genuine interest in people.
Whether I’m connecting two or more people to achieve something greater, fulfilling a vision (mine or someone else’s) or setting and achieving goals in personal or business relationships, that's what I do best.
Compelling Track Record.
As a mentor, advisor, champion, golden retriever lover, wine enthusiast, ultimate connector, I will make a positive impact on your business and people.
Collector & Master Storyteller & T-Shirt Junkie.
As Executive Vice President/Creative Director @ Primal | A&G I’m responsible for the thinking and creativity behind all the work we produce for our clients.
At Primal I A&G, I encourage our creative people to get out, live and indulge in their passions - whatever they are. By fostering personal passions, we create a rich and diverse culture, which in turn makes the work better.
Simple right? Well, not really.
Great creative directors know creativity doesn’t happen on their watch. Culture, environment and exposure to all creative things - art, music, film, even good food - have everything to do with the ability to think and create brilliant work.
My background and experience is as diverse as my musical tastes. Sports & Entertainment, Music, Retail and Consumer Package Goods. If I listed them all, I'd put you to sleep.