Executive Director

Aspiring Circumnavigator & Dog Whisperer & Family Guy & Marketing Psychiatrist

 As the Executive Director @ Primal, A&G and founder of parent company Allen & Gerritsen, I’ve spent 35 years helping clients triumph in the face of rampant change, overwhelming complexity and relentless pressure to grow. My unwavering beliefs are that all investments in brand are strategic business investments and should be treated as such; that great brands are borne from the perfect balance of science and art (aka research and judgment); and that technology is not a substitute for experience.

 I’m an avid sailor and skier. Love all creatures great and small. Play saxophone and keyboards. And can be found stopping pucks (or trying to) as an ice hockey goalie in the Greater Portland Old-Timer Hockey League.