Executive Director

Aspiring Circumnavigator & Dog Whisperer & Family Guy & Marketing Psychiatrist

 As the Executive Director of Primal and founder of the strategic B2B marketing firm Allen & Gerritsen, I’ve spent 35 years helping clients triumph in the face of rampant change, overwhelming complexity, and relentless pressure to grow.

My unwavering beliefs are that the investment made in positioning is a strategic business investment and should be treated as such. And that great brands are borne from the perfect balance of science and art (aka research and judgment) and that technology is not a substitute for experience.

 I’m an avid sailor and skier. Love all creatures, great and small. Play saxophone and keyboards. And can be found stopping pucks (or trying to) as an ice hockey goalie in the Greater Portland Old-Timer Hockey League.

Managing Director, Strategy

Competitive Athlete & Battle Tested Strategist & Orthopedic Injury Expert & Master Simplifier

As Managing Director of Primal, A&G, I serve as a lead positioning strategist and manage business operations. My experience is deep in Healthcare, Life Sciences, and Financial Services, along with the enterprise technologies that support those industries. I thrive on bringing clarity to complexity.

I was a two-sport student-athlete in college. I hiked the 272-mile Long Trail in Vermont. I ran the Boston Marathon. Twice. Completed an Ironman. Once was enough. Net-net; I love the self-reflection, sacrifice, and focus required to accomplish the goal.