To distinctly and durably position your company and its offerings we advise our clients with three fundamental beliefs in mind:

1.

Leadership Alignment

must be established as the first and most elemental act of a strategic positioning effort.

2.

Shared Vision

that emotionally, functionally, and financially galvanizes your company with the people vital to your success is essential.

3.

Your Business Idea is the Business

and your positioning must reflect and amplify your “business idea”, not just your operational strengths, market intent, and competitive differentiation.