about Primal | A&G

Primal, A&G is the strategic advisory practice of Allen & Gerritsen.

We enable leaders of intensely-regulated, high-stakes, technology-forward organizations to address the challenges and maximize the opportunities presented by critical inflection points.

We do this by helping firmly and fundamentally align business aspiration and brand strategy. 

Resulting in the identification, articulation, and activation of The Primal Role an organization plays in the lives of all those that matter.